Branding Sayings and Quotes

Below you will find our collection of inspirational, wise, and humorous old branding quotes, branding sayings, and branding proverbs, collected over the years from a variety of sources.


Branding is the process of connecting good strategy with good creativity.     

Marty Neumeier

Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa.     

Jay Baer

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.     

Philip Kotler

Never let them give you their own branding upon your name, brand yourself to avoid being falsely branded.     

Tare Munzara

Be intentionally infectious. Make your brand contagiously buzz worthy.     

Catrice M. Jackson

A great brand is a story that's never completely told.     

Scott Bedbury

Don't promote negativity online and expect people to treat you with positivity in person.     

Germany Kent

An exceptional brand culture has the effect of a charm, it entices and binds people.     

Bernard Kelvin Clive

Branding is the art of becoming knowable, likable and trustable.     

John Jantsch

A brand should take into account the customer’s total shopping experience—every contact point is important and should be in accord with the customer expectations.     

Daniel C. Felsted

When people use your brand name as a verb, that is remarkable.     

Meg Whitman

Brands and branding are the most significant gifts that commerce has ever made to popular culture.     

Wally Olins

When you're too concerned about branding, you're restricting yourself.     

Nelly Furtado

Branding is quite an important thing. As an artist, you want to be able to explore facets of yourself.     

Nick Offerman

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation     

Martin Sorrell

It can be tricky with branding these days, because everything is kind of branded.     

Yukimi Nagano

Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.     

Geoffrey Zakarian

The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.     

Gideon Haigh

Personal brands have become anvils on which great businesses are forged     

Bernard Kelvin Clive

A brand is a person that has a voice, evokes emotion and spreads a message.     

Richie Norton

If you don't build a personal brand, someone else will brand you with the wrong label.     

Richie Norton

A great brand is a story that never stops unfolding.     

Tony Hsieh

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.     

Jeff Bezos

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.     

Al Ries

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.     

Scott Talgo

Branding is not about what something says or what it means, but how it makes us feel.     

Martin Lindstrom

Branding is the art of becoming knowable, likable and trustable     

John Jantsch

Branding is a profound manifestation of the human condition     

Wally Olins

Personal branding is about figuring who you are and what turns you on and then monetising it     

Kelly Cutrone