Customer Appreciation Sayings and Quotes

Below you will find our collection of inspirational, wise, and humorous old customer appreciation quotes, customer appreciation sayings, and customer appreciation proverbs, collected over the years from a variety of sources.

When he took time to help the man up the mountain, lo, he scaled it himself.     


Saying thank you is more than good manners. It is good spirituality.     

Alfred Painter

Good customer service costs less than bad customer service.     

Sally Gronow

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.     

Jeff Bezos

The appreciation of pleasure can be the anchor of humanity.     

Elizabeth Gilbert

Give thanks for a little and you will find a lot.     

Hansa Proverb

There is a spiritual aspect to our lives – when we give, we receive – when a business does something good for somebody, that somebody feels good about them!      

Ben Cohen

Unless you have 100% customer satisfaction, you must improve.     

Horst Schulz

If you want customers to buy from you, you need to listen to them so that you can know what their needs are and thus be better placed to show the customer how your product comes into place.     

Adam Richards

The first step in exceeding your customer's expectations is to know those expectations.     

Roy H. Williams

Choose to deliver amazing service to your customers. You'll stand out because they don't get it anywhere else.     

Kevin Stirtz

Make it a habit to tell people thank you. To express your appreciation, sincerely and without the expectation of anything in return. Truly appreciate those around you, and you'll soon find many others around you. Truly appreciate life, and you'll find that you have more of it.     

Ralph Marston

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.     

Ray Kroc

Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.     

Kevin Stirtz

Thank your customer for complaining and mean it. Most will never bother to complain. They'll just walk away.     

Marilyn Suttle

Appreciation is an art and a lifestyle and a source of happiness and fulfillment. It's called gratitude-an attitude of gratitude.     

Harbhajan Singh Yogi

Here is a powerful yet simple rule. Always give people more than they expect to get.     

Nelson Boswell

When one's expectations are reduced to zero, one really appreciates everything one does have.     

Stephen Hawking

Make the customer the hero of your story.     

Ann Handley

Always cherish the simple things in life and people that treat you right! That is most important. Everything and Everyone else is simply insignificant.     

Nishan Panwar

Respect is appreciation of the separateness of the other person, of the ways in which he or she is unique.     

Annie Gottlieb

Good things are always appreciated, bad things deserve ignorance.     

Ritesh Shrivastav

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them preferably in unexpected and helpful ways.     

Richard Branson

Every company's greatest assets are its customers, because without customers there is no company.     

Michael Leboeuf

In the stage of life, characters come and go after their performance. If someone is gone, just smile and clap in appreciation for them, for what good they did and what lessons they taught.     


Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well.     


To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.     

Douglas Adams

One of the greatest gifts you can give to anyone is the gift of attention.      

Jim Rohn

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.     

John F. Kennedy

If you give appreciation to people, you win their goodwill.     

William James

Great discoveries and improvements invariably involve the cooperation of many minds.     

Alexander Graham Bell

Gratitude is the appreciation of what is, of life, of existence, of anybody and anything, for just the way it is.     


Appreciation is wonderful feeling, don't overlook it. Appreciation is acknowledgement of ones merit and his achievement.     

Anil Sinha

Appreciation is a powerful tool to shift perspective. Finding something to appreciate during a difficult situation quickly moves the perspective to the big picture from the little picture.     

Doc Childre

Revolve your world around the customer and more customers will revolve around you.     

Heather Williams

Go beyond merely communicating to ‘connecting' with people.     

Jerry Bruckner

There is a big difference between a satisfied customer and a loyal customer.     

Shep Hyken

Customer satisfaction is worthless. Customer loyalty is priceless.     

Jeffrey Gitomer

Listening offers data. Hearing offers empathy and intelligence. Activity, action, and engagement steer perspective and encourage a sense of community and advocacy.     

Brian Solis

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.     

Ross Perot

Any favor rendered without appreciation is like being dispossessed of your most priced asset.     

Kemmy Nola

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.     

Richard Branson

Appreciate the things and people in your life while remaining independent of them. Give thanks for them, but realize that they do not complete you. Only you can complete you.     

Serenity Rey

Courteous treatment will make a customer a walking advertisement.     

James Cash Penney

Without appreciation for yourself, others and life itself there is no growth.     

Rasheed Ogunlaru

Let us be grateful to people who make us happy; they are the charming gardeners who make our souls blossom.     

Marcel Proust

Appreciation can make a day, even change a life. Your willingness to put it into words is all that is necessary.     

Margaret Cousins

When the customer comes first, the customer will last.     

Robert Half

A word of appreciation often can accomplish what nothing else could accomplish.     

B. C. Forbes

Appreciation in any form at any time brightens anyone's existence.     

Ruth Stafford Peal