Customer Service Sayings and Quotes

Below you will find our collection of inspirational, wise, and humorous old customer service quotes, customer service sayings, and customer service proverbs, collected over the years from a variety of sources.


Customer service is all about feelings. I am of the opinion that customer service is actually feelings management.     

J.N. Halm

A customer service apology is stronger with a personal touch.     

Shep Hyken

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.     

Peter Drucker

When people call our call center, our reps don't have scripts, and they don't try to up-sell. They are just judged on whether they go above and beyond for the customer and really deliver a kind of personal service and emotional connection with our customers.     

Tony Hsieh

Customers may forget what you said but they'll never forget how you made them feel.     

Maya Angelou

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.     

Richard Branson

The customer experience is the next competitive battleground.     

Jerry Gregoire

Courteous treatment will make a customer a walking advertisement.     

James Cash Penney

Customer satisfaction is worthless. Customer loyalty is priceless.     

Jeffrey Gitomer

Quality is remembered long after the price is forgotten.     

Gucci Family Slogan

The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.     

Derek Sivers

Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.     

Lauren Freedman

When you're busy, avoid taking the quickest action. Instead make the extra effort to truly serve the customer.     

Marilyn Suttle

If you take the approach of earning your customers' business every day and treating them well, they're less likely to try someone else.     

Marilyn Suttle

Customer service is an opportunity to exceed your customer's expectations.     

John Jantsch

A lot of people have fancy things to say about customer service, but it's just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.     

Christopher McCormick

After each customer interaction, notice if you gave them a happy to see you kind of experience.     

Marilyn Suttle

The goal as a company is to have customer service that is not just the best but legendary.     

Sam Walton

To keep a customer demands as much skill as to win one.     

American Proverb

Your customers are responsible for your company's reason for existing.     

Marilyn Suttle

Make your customers comfortable and they will give you their lives.     

Paul Orfalea

Teach your employees how to build relationships with your customers.     

Daniel C. Felsted

Customer service is the new marketing.     

Derek Sivers

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.     

Don Alden Adams

We see our customers as invited guests to a party, and we are the hosts. It's our job to make the customer experience a little bit better.     

Jeff Bezos

Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.     

Kevin Stirtz

Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity.     

Leon Gorman

Customer service isn't a department, it's a philosophy!     

Shep Hyken

Customer service is not a department, it's everyone's job.     

Ken Blanchard

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.     

Ross Perot

You'll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can't be copied.     

Jerry Fritz

Customer Service is everything and anything that touches a customer – directly or indirectly. Customer service means servicing customers and it's so much more than just solving problems or addressing complaints. Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today's increasingly cluttered and commoditized marketplace.     

Joseph Jaffe

Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.     

Chip Bell

You are serving a customer, not a life sentence. Learn how to enjoy your work.     

Laurie McIntosh

Customer service is the experience we deliver to our customer. It's the promise we keep to the customer. It's how we follow through for the customer. It's how we make them feel when they do business with us.     

Shep Hyken

Customers don't expect you to be perfect. They do expect you to fix things when they go wrong.     

Donald Porter

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.     

Jeff Bezos

The longer you wait, the harder it is to produce outstanding customer service.     

William H. Davidow

Your customer doesn't care how much you know until they know how much you care.     

Damon Richards

Ask your customers to be part of the solution, and don't view them as part of the problem.     

Alan Weiss

News of bad customer service reaches more than twice as many ears as praise for a good service experience.     

Timi Nadela

Customer service represents the heart of a brand in the hearts of its customers.     

Kate Nasser

Customer service is a voluntary act that demonstrates a genuine desire to satisfy, if not delight, a customer.     

Steve Curtin

Good service is good business.     

Siebel Ad

Your most unhappy customers are your greatest source of learning.     

Bill Gates

In the world of Internet customer service, it's important to remember your competitor is only one mouse click away.     

Doug Warner

The only purpose of customer service, is to change feelings.     

Seth Godin

Instead of selling to your customers, help them buy.     

Mahyar Mottahed

Good customer service costs less than bad customer service.     

Sally Gronow

When a customer is upset, remember that you're dealing with a person, not a problem.     

Marilyn Suttle