Headline Sayings and Quotes

Below you will find our collection of inspirational, wise, and humorous old headline quotes, headline sayings, and headline proverbs, collected over the years from a variety of sources.


The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.     

Morris Hite

A good headline can make an advertisement good even if the picture is poor.     

John Caples

Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.     

Bill Walsh

The writing of headline is one of the great journalistic arts. They either conceal or reveal an interest.     

Claude C. Hopkins

Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.     

John Caples

You don't have to make the headlines to make a difference.     

S. Truett Cathy

The purpose of the headlines must be to convey a message to people who read headlines, then decide whether or not they will look at the copy.     

John Caples

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.     

John Caples

Headlines, in a way, are what mislead you because bad news is a headline, and gradual improvement is not.     

Bill Gates

There is nothing likely to get you a bigger headline than attacking your own party.     

Michael Laws

Headlines are so great in a sense that they can take a little bit from an article completely out of context and blow it into something it's not. Some people really only read headlines.     

Kristin Cavallari

A long headline that really says something is more effective than a brief heading that says nothing.     

John Caples

Hyperbolic headlines always attract more attention than mundane truths.     

Ajit Pai

It's no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.     

Bob Schieffer

Today's gossip is tomorrow's headline.     

Walter Winchell

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.     

David Ogilvy

Headlines twice the size of the events.     

John Galsworthy

You have to get a great headline to attract attention in your blog - it's about the lure - not the rod.     

Michael Hyatt

Headlines pass; breadlines continue.     

Robin Skelton

Headlines don't sell papes. Newsies sell papes.     

Jack Kelly

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you.     

John Caples

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.     

David Ogilvy